Catharine Weiss (Ph.D.) is a fashion merchandising and media professor at Lasell University. She has been teaching for over fifteen years in the area of marketing, management, fashion and retail. Her research focuses on digital ethics, neuromarketing, cultural branding and transformative technologies used for retail. Catharine is an avid skier and boater, who instructs part time at Loon Mountain in the winter season. She also spends her free time with her children, skiing, boating or travelling.