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Alyssa Dana Adomaitis
Dr Alyssa Dana Adomaitis is an associate faculty and director of the business and technology of fashion degree programme. Previously, she was faculty in the fashion merchandising programme in the Department of Family and Consumer Sciences at Texas State University San Marcos and California State Polytechnic University Pomona. She obtained her Ph.D. in 2002 from the University of Minnesota on full-scholarship in the social psychology of dress and human behaviour and obtained her MBA in marketing from Long Island University and C. W. Post in marketing in 1997. In 2019, she was the recipient of the International Textiles and Apparel Association (ITAA) Excellence in Teaching. Her research area of interest is in the social psychology of dress, consumer persuasion used in marketing, and semeiotics. She investigates people’s perception of dress, self-impressions and sexual objectification, along with advertising’s impact on consumers’ behaviour. Her latest publications are inclusive of sexual objectification including state and self-objectification, and lookism, the term inclusive of beauty prejudice. Her most recent manuscript submissions include topics of postpartum identity management, luxury advertising, and redefining gender, dress and identity. She has been employed with several different companies in the fashion industry holding positions that include a visual merchandiser at Saks Fifth Avenue New York, a trend analyst at The Fashion Service (TFS) as well as a personal assistant to the CEO of Sun Country Airlines.
Contact: Department of Business, New York City College of Technology, City University of New York, 285 Jay Street, Academic Building A-812A, Brooklyn, NY 11201, USA.
