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Alyssa Dana Adomaitis

Dr. Alyssa Dana Adomaitis is the Director of The Business and Technology of Fashion Program at the New York City College of Technology, City University of New York (CUNY). Her research area of interest is in the social psychology of dress, beauty injustice, and luxury advertising. She investigates people’s perception of dress, impression management, along with advertisings’ impact on social behaviour.


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